HAZEL TAO
Hazel is a designer who enjoys experimenting with different creative methods and exploring new ways to make visuals. With a background in visual storytelling, she plays with patterns, motion, and form to create interesting and dynamic designs. Open to collaborations, she is always looking for new projects that push her creativity and help her grow as a designer.
WELCOME TO REACH OUT
BREXIn the fast-paced, high-pressure environment of the New York City subway, attention is scarce and every second counts. For Brex, a company offering corporate cards designed specifically for startups and growing businesses, the challenge isn't just about being seen — it's about being remembered. Traditional advertising in this space often relies on loud visuals and cluttered messaging, but Brex doesn't need to shout. It needs to resonate.
This concept takes a different approach: through restraint, contrast, and deliberate simplicity, it creates a moment of stillness amidst the chaos. A single Brex card — sleek, modern, and sharply lit — hovers against a deep, cinematic backdrop. There are no distractions, only clarity. The message is direct and confident, just like the product it represents: “Power up your startup. Pay smart. Brex.”
Role
Visual Design
Editorial Concept
Tool
Adobe Creative Suite
Cinema 4D
Challenge
Design a concise, high-impact visual campaign for Brex to be featured in NYC subway stations. The ad must communicate trust, speed, and innovation — while staying on-brand and instantly legible in a fast-moving public space.