MURUMuru is chocolate reduced to its most essential form. It isn’t made to carry the full weight or symbolism of cacao. Each variation is a study in balance — the pace at which bitterness unfolds, the tension in texture, the way warmth and dryness move across the tongue. The lightest carries a trace of milk and the softness of chamomile. The middle recalls warm grain, or butter settling on a cold plate. The darkest is dry and mineral — straightforward in taste, with no sweetness, only the space where flavor used to be.
More than a product, Muru is a sensory object. Less noise. More nuance.
Role
Brand Identity
Visual Design
Editorial Concept
Tool
Adobe Creative Suite
Cinema 4D
Challenge
The goal was to build a brand as quiet and deliberate as the chocolate itself — honest, elemental, and exact. The challenge lay in removing every unnecessary gesture, visually and verbally.