MURUMuru is a small-batch chocolate brand focused on material, proportion, and aftertaste. It was developed to explore how form and flavor interact over time, using a fixed structure—rectangular bars with minimal marking—and a controlled set of inputs: cocoa percentage, milk type, and tempering method. The brand avoids excess language or narrative framing. Every decision was centered around texture, contrast, and how the bar feels when held and eaten.
The product line consists of three variations. Each uses a different percentage of cocoa and a distinct blend of dairy, including cow’s milk, sheep’s milk, and a hybrid formulation. Rather than define the bars by origin or tasting notes, the design system describes them through structure—one is soft, one is full, one is sharp. The bars are molded in a flat grid without logo or typographic imprint. Packaging is built around uncoated paper, with a single adhesive label for batch ID and percentage. There are no illustrations or descriptive text.
Muru is not marketed as artisanal or luxury. It is a material product meant to be unwrapped, eaten, and remembered through its physical presence.
Role
Brand Identity
Visual Design
Editorial Concept
Tool
Adobe Creative Suite
Cinema 4D
Challenge
The goal was to build a brand as quiet and deliberate as the chocolate itself — honest, elemental, and exact. The challenge lay in removing every unnecessary gesture, visually and verbally.