HAZEL TAO
Hazel is a designer who enjoys experimenting with different creative methods and exploring new ways to make visuals. With a background in visual storytelling, she plays with patterns, motion, and form to create interesting and dynamic designs. Open to collaborations, she is always looking for new projects that push her creativity and help her grow as a designer.
WELCOME TO REACH OUT
SAPOSapo is a soap brand designed to emphasize scent retention, clarity of use, and formula discipline. It was developed as a reaction to overbranded personal care products, most of which rely on artificial narratives or lifestyle framing. The challenge was to create a soap that could stand on its own: effective, consistent, and clean in both scent and design.
The formulas are made using traditional cold-process methods and consist of plant oils, water, lye, and a controlled amount of fragrance. Each version is defined by a primary note—neroli, green olive, or cedarwood. Scents are selected for their persistence after washing, not their intensity during use. Bottles are neutral in shape and color, made from recycled plastic, with a wraparound label containing only product name and batch information. No secondary copy, scent story, or functional claim is included.
Sapo is made to stay on the counter, to work without attention, and to be recognized only by the scent left behind.
Role
Brand Identity
Visual Design
Editorial Concept
Tool
Adobe Creative Suite
Cinema 4D
Challenge
The challenge was balancing scent, texture, and formula without relying on visual cues alone.